S1 #144 Curiosity Marketing and Content Creation: Insights with Emily Aborn

Who is our guest?

Emily Aborn is a Content Copywriter, Speaker, and Podcast Host. Emily Aborn is a Content Copywriter, Speaker, and Podcast Host.

She’s collaborated with 1,000’s of individuals in over 100 industries as a copywriter.

She brings personality, creativity, and message to life as she guides others to build community and relationship-based businesses.

For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.

Summary

In this conversation, Nic interviews Emily Aborn, a content copywriter and fellow podcast host, about curiosity marketing and how it can be applied to content creation. They discuss the importance of using clear and relatable language, showing personality in content, and avoiding vague or misleading statements. Emily emphasizes the need to understand and speak to the specific pain points and experiences of the target audience. They also touch on the balance between following best practices and being authentic in content creation. In this conversation, Emily Aborn discusses the importance of content repurposing and collaboration in marketing. She explains that content repurposing involves taking existing content and turning it into something new, such as a blog post or social media post.

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Full video episode:

Spotify 🎧 https://podcasters.spotify.com/pod/show/nicolette-j-nierras

Youtube Channel Details 🎬 https://www.youtube.com/@YoureWorthyPodcast

Bite-sized inspirational reels:

Instagram 🤳🏻 https://www.instagram.com/youre_worthless_podcast/

TikTok 🎵 https://www.tiktok.com/@thenicnierraspodcast

LinkedIn 🤝 www.linkedin.com/in/njnierras@iamnjnierras

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